Continuing from our previous look at the how the market average price varies from the average selling price of 3.5g packages, this post contains static pages from a live report that tracks the average selling price of 28 gram packages of whole flower cannabis in Canada. Topics we cover in this post include a comparison of the market and selling price averages, several views of areas of high sell-through for the package size and a quick look at what brands are listing in the high sell-through segments. Contact us for the live report which includes the variance of selling price from average display price and other price statistics for each brand with a listing in this package size.
Average Selling Price
We’ve calculated the average price of observed sell-through and plotted the moving average over the past 4 weeks (orange), which is shown on the same chart as the market average prices (blue). On average, the selling price is $3.92 less than the displayed price, or about $0.14 per gram for this package size.
Price Segments with High Absorption
Next we look for the segment of highest sell-through.
Looking only at SKUs with observable sell-through, we’ve calculated the % of total sell-through for each price point. Mean selling price and the area bounded by one standard deviation on either side of said mean are also displayed.
The grey band bound by one stanard deviation above and below the mean represents price points where the majority of product is sold. Below we have allocated sell-through into defined price segments and calculated the amount of sell-through that happens within each.
Histogram of Total Sell-Through
To zero in on the most active price segments, we’ve arranged all price points into $5 buckets and we’re looking at the % of total sell-through for each.
The average for the group is 2.2% of total sell-through. Fourteen of 46 segments are above the average value, representing 93.9% of total sell-through.
Percent of Total Sell-Through
Looking closer at the most active price segments now, we’re showing % sell-through by radius of each circle with % sales by colour.
A large section of the market absorbs at the $125 price point (13%). Forty-one percent of sell-through happens within a $20 variance from the $125 price point ($115 – $135 per ounce). Only 18% of ounce products absorbs after the $140 price point.
Percent of Total Sell-Through
To get a better idea of the relationship between price segment and sales, we’ve plotted the % of total sales and sell-through for each $5 price segment.
Percent of Total Sell-Through
Now that we’ve identified areas of peak sales, let’s take a look at the composition of the segment by brand. We’ve shown the top 30 price segments by sell-through on the left below. On right is a list of all brands within that segment, shown according to the number of SKUs they list per store, per day.
We show the top portion of brand composition overall, and for each of the top 5 price segments.
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