This report gives a high level overview of the legal recreational cannabis market in Canada.

Table of Contents

  • Store Count
  • Observed Sales
  • Sales per Store
  • Count of Brands by Product Type
  • Count of Brands by Province
  • % of Tracked Market Sales by Product Category
  • % of Tracked Market Sales by Brand
  • % of Difference in Sales by Brand (Positive Increases)
    • % of Total Sales by Brand, Inhalable Extract Products
    • % of Total Sales by Brand, Vape Products
    • % of Total Sales by Brand, Beverage Products
    • % of Total Sales by Brand, Edible Products
    • % of Total Sales by Brand, Topical Products
    • % of Total Sales by Brand, Oil Products
    • % of Total Sales by Brand, Pre-Roll Products
    • % of Total Sales by Brand, Flower Products, 3.5g Packages
      • % of Total Sales by Brand, Flower Products, 3.5g Packages ($10-$20 per gram)
      • % of Total Sales by Brand, Flower Products, 3.5g Packages ($5-$10 per gram)
    • % of Total Sales by Brand, Flower Products, 14g Packages
    • % of Total Sales by Brand, Flower Products, 28g Packages

Store Count

Count of all stores tracked, shown monthly.

Observed Sales

The sum of all tracked sales, shown monthly.

Sales Per Store

The sum of all tracked sales divided by the number of stores tracked, shown monthly.

Count of Brands by Product Type

Count of brands listing each major product type, shown quarterly.

We’ve included annotates for the top 5 most listed product types.

Count of Brands by Province

Count of brands listing in each province and the number of minor product types listed, shown quarterly.

We’ve added annotations for the provinces that we have the most recent data for.

% of Tracked Market Sales By Product Category

Percent of sales by major product category.

We’ve added annotations for the top 3 product categories. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Tracked Market Sales By Brand

Percent of sales by brand.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Difference in Sales by Brand

This view looks for brands with a high % difference in sales in the positive direction.

We’ve added annotations for the top brand the month. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Inhalable Extract Products

This view looks at the percent of total sales for each brand with an inhalable extract.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Vape Products

This view looks at the percent of total sales for each brand with a vape cartridge, Pax Pod, disposable vape pen or other vape device.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Beverage Products

This view looks at the percent of total sales for each brand with a beverage product.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Edible Products

This view looks at the percent of total sales for each brand with an edible product.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Topical Products

This view looks at the percent of total sales for each brand with an topical product.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Oil Products

This view looks at the percent of total sales for each brand with a cannabis oil product.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Pre-Roll Products

This view looks at the percent of total sales for each brand with a pre-rolled product.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Flower Products, 3.5g Packages

This view looks at the percent of total sales for each brand listing a 3.5g package of dried flower.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Flower Products, 3.5g Packages ($10-20 per gram)

This view looks at the percent of total sales for each brand listing a 3.5g package of dried flower in the $10-20 per gram segment.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Flower Products, 3.5g Packages ($5-10 per gram)

This view looks at the percent of total sales for each brand listing a 3.5g package of dried flower in the $5-10 per gram segment.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Flower Products, 14g Packages

This view looks at the percent of total sales for each brand listing a 14g package of dried flower.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.

% of Total Sales by Brand, Flower Products, 28g Packages

This view looks at the percent of total sales for each brand listing a 28g package of dried flower.

We’ve added annotations for the top 3 brands. Actual sales value tracked and percent difference in sales from the previous month is also shown.